LiptonÂs original brand, and our flagship line of tea, the Yellow Label® brand is known worldwide for its quality, color and diversity for an Âanytime, anywhere refreshment. Lipton® Yellow Label® is the worldÂs no. 1 black tea brand, a truly multifaceted blend that brings people the full flavored pleasure that tea has to offer. With Lipton®Âs patented new technology, Yellow Label® now takes the real essence of tea leaves and adds it back into the mixture, making us the only tea that offers the real taste of tea that allows Lipton® to resonate with tea lovers across the globe with our best taste ever.