Description
Hum sub mein chupa hai ek desi is the message of the commercial. Olper’s Lassi is a traditional beverage in a trendy, easy-to-use packaging. The decision to consume Olper’s Lassi represents a non-conformist choice that is bold but not offensive and gives young adults the confidence to own the desi in them. The message is not to rebel; it is to understand that every individual undergoes the same dilemma and if one of us can admit to being desi, others can also enjoy their own version of desi-pan.